> For the complete documentation index, see [llms.txt](https://docs.coupon.finance/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.coupon.finance/etc/brand-kit.md).

# Brand Kit

Branding is the art of becoming knowable, likable, and trustable - John Jantsch

## Logo

{% hint style="warning" %}
Please don’t modify or change the color of our logo file. It should always be displayed prominently and clearly.
{% endhint %}

{% tabs %}
{% tab title="Logo" %}
{% file src="/files/fbTeR2ToLA24PnCJHdxL" %}

{% file src="/files/n6Wr392bgMAGJNzpDDaC" %}

{% file src="/files/fr2p9TVnP4jS2JjqpdVf" %}

{% file src="/files/ejGtvJeumB2v33vbinCj" %}

{% file src="/files/htsoi5xvUqqvviYjPjAF" %}

{% file src="/files/7t1PaVXHaxF2R25rwAOd" %}
{% endtab %}

{% tab title="Logotype" %}
{% file src="/files/QKopZkMbc493oPs3q15z" %}

{% file src="/files/iOTciVPvJXMZyzfMG9qM" %}

{% file src="/files/4BPuzPuqMQcyFxCEhzZ5" %}

{% file src="/files/UjC2UhZwjL6VU51INoMc" %}

{% file src="/files/18hJ4ZTRIev2UMvKTzTI" %}

{% file src="/files/Fl1WJzLtM8sCCkjvfLH3" %}
{% endtab %}

{% tab title="Horizontal" %}
{% file src="/files/876P2cjY2AdOZHVNobPw" %}

{% file src="/files/beLcCodplI5Vgs1NOcY7" %}

{% file src="/files/6HBERYW8elUvrF4GIqb0" %}

{% file src="/files/qNQHf0sI77owh8m32m7a" %}

{% file src="/files/w9z7y3A0JUN1ABv7VDEo" %}

{% file src="/files/OA0wIa2NYY3rBuaZ8tWM" %}
{% endtab %}

{% tab title="Vertical" %}
{% file src="/files/iRK4LxJfDPHHYjGxp7ls" %}

{% file src="/files/UdhKNdOnpxs1Ygf7WweD" %}

{% file src="/files/eiPfj601cMKwBEnGzNLO" %}

{% file src="/files/lMIXsU17cJ2sVTJh4Gls" %}

{% file src="/files/mzopLdXUswrC4tXUdehF" %}

{% file src="/files/fKcVx9pLOjJ7hPh334F8" %}
{% endtab %}
{% endtabs %}

## Don'ts

Please don’t diminish the value of our logo. Avoid the following treatments.

![](https://384445242-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FvnWWtvZvRIcFB2hzRsC7%2Fuploads%2F3M6g3U0u9rYYwMFSefwx%2FDon't%201.png?alt=media\&token=9cc98257-c8b7-4200-989c-772266260fd4)

* Don't stretch

![](https://384445242-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FvnWWtvZvRIcFB2hzRsC7%2Fuploads%2FrbdZ9lwe2mKZV7scE71f%2FDon't%202.png?alt=media\&token=da1b1cb1-a86c-45c7-be2c-3fc985188fd0)

* Don't outline

![](https://384445242-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FvnWWtvZvRIcFB2hzRsC7%2Fuploads%2Fx8jKKfgPVibKHUOB2Hn4%2FDon't%203.png?alt=media\&token=742f8c8d-1c17-448d-a11d-1ec1a7e1de18)

* Don't apply unapproved colors

![](https://384445242-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FvnWWtvZvRIcFB2hzRsC7%2Fuploads%2FaJpPWm8lcxAjUXGWFeNf%2FDon't%204.png?alt=media\&token=47e6b408-d413-464e-967b-56414fbc771a)

* Don't apply shadows or effects

![](https://384445242-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FvnWWtvZvRIcFB2hzRsC7%2Fuploads%2FNi3lsmJZIaWg6eJfzeR7%2FDon't%205.png?alt=media\&token=f1c2f2e8-2f34-4eab-9914-13db1b1881c5)

* Don't rotate

![](https://384445242-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FvnWWtvZvRIcFB2hzRsC7%2Fuploads%2FOScgWdNDLcg077MlaLxv%2FDon't%206.png?alt=media\&token=f75758d2-229c-4624-9074-2d280531b827)

* Don't modify proportions

## Color Guide

### Colors

{% hint style="danger" %}
Please use the exact brand color.
{% endhint %}

**Primary Gradient** (#00E053\~#24F2FF)

<figure><img src="https://384445242-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FvnWWtvZvRIcFB2hzRsC7%2Fuploads%2FE278m5t3aSQzICCpSZZO%2FColor%201.png?alt=media&amp;token=d966029f-1994-44b2-916f-7b7c9fc3bfc5" alt=""><figcaption></figcaption></figure>

**Black** (#030712)

<figure><img src="https://384445242-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FvnWWtvZvRIcFB2hzRsC7%2Fuploads%2FiLP83cNUGcHdjMKTiz4G%2FColor%202.png?alt=media&amp;token=9cc48cd2-5feb-43fd-8ea4-e05bfcc8d61c" alt=""><figcaption></figcaption></figure>

**White** (#FFFFFF)

<figure><img src="https://384445242-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FvnWWtvZvRIcFB2hzRsC7%2Fuploads%2FfNHeBL5loPbcct0d96mu%2FColor%203.png?alt=media&amp;token=31fb164c-579e-4f01-8bf7-85de1eac6ca7" alt=""><figcaption></figcaption></figure>

### Combinations

These are the available combinations between logo and background colors.

<figure><img src="https://384445242-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FvnWWtvZvRIcFB2hzRsC7%2Fuploads%2FmWGwSalyHuGDCTlJyuUB%2FSignature%20Primary_horizontal.png?alt=media&amp;token=f95a9557-02f5-466d-b505-8df4bd04de81" alt=""><figcaption></figcaption></figure>

* **Logo:** Primary Gradient
* **Background:** Black (#030712)

<figure><img src="https://384445242-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FvnWWtvZvRIcFB2hzRsC7%2Fuploads%2FJfIfBNfYwbYFxIbYQdxH%2FSignature%20White_horizontal.png?alt=media&amp;token=d3491c71-668f-400c-a377-7e494799ca9c" alt=""><figcaption></figcaption></figure>

* **Logo:** White (#FFFFFF)
* **Background:** Black (#030712)

<figure><img src="https://384445242-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FvnWWtvZvRIcFB2hzRsC7%2Fuploads%2FEwtgK3vwXVchmIYLtivK%2FSignature%20White_horizontal-1.png?alt=media&amp;token=d63888b2-158e-4157-9543-27f191a1c636" alt=""><figcaption></figcaption></figure>

* **Logo:** Black (#030712)&#x20;
* **Background:** White (#FFFFFF)